“With MIDA 2019, we didn’t want to just renovate the fair, focusing on quality. We followed the ambition to turn the Fortezza da Basso and Florence into a privileged platform for excellence in craftsmanship.
We have all the features to become the Italian and European heart of this sector.”

“It was a wonderful experience of artistic and popular craftsmanship. We are aware that the requalification process also depends on the exhibitors, thus we wanted to do our best with our participation, both in aesthetic and relational terms. It was important to communicate our work, and we hope that this renewal of the event – a path which begins now, but which will develop over the next years – brings with it an even greater influx of interested visitors.”

“We are really satisfied with this edition of the fair, and with the new setting based entirely on true craftsmanship. The new innovative set-up has contributed to this success.”

“Our specialties have had an exaggerated success. The shelves have been emptied; we should have brought at least twice as many products. Everything worked, from the promotion to the type of clientele, a very interested one, also coming from out of Tuscany.”