The digital showcase for crafts
About Emporio MIDA
The selling tool tailored to you
Emporio MIDA is the new digital platform dedicated to the exhibitors participating in MIDA, the Florence International Crafts Fair. This is a tool to sell and promote crafts 365 days a year, designed to meet the needs of artisans in the local and global marketplace.
How it works
Your new clients are just a click away
Using their laptops and mobile devices, clients can explore our roster of artisans anytime, choose products with the help of photos, videos and catalogues, see the full list of retailers, save their favourites artisans and interact with them.
What we do
We take care of your business every day, 365 days a year
Emporio MIDA is part of MIDA, which attracts 100.000 visitors (2019)
Section dedicated to artisan-professional buyer relationships
Platform performance monitoring to develop innovative, tailor-made solutions
Periodic newsletters with latest news and follow-up information sent to more than 9.000 industry operators
Promotion via MIDA’s social channels, to reach more than 85.000 users
Online marketing campaigns diversified by geography and product type
Who can participate
Admission to Emporio MIDA is free and open to exhibitors who have already confirmed participation in MIDA 2021, scheduled for 24 April - 2 May, and to those who will do so.
Do not lose time! If you have already completed the registration process, send now the materials described in the following page.
What is required
Name of the business
Name of the artisan/business owner
(choose one or more of the following categories: clothing and accessories, artistic crafts and unique pieces, beauty and wellness, furniture, design, publishing and trade press, novelty items, jewellery, food and beverage)
Description of the business
Do not exceed 800 characters, including spaces
Technical specifications: up to 5 images, JPEG format, minimum resolution 2000×2000 px. Firenze Fiera will select the photos and size them based on the layout of the website.
Videos (if available)
Technical specifications: HD resolution (1920×1080 px)
Catalogues in PDF format (if available)
List of retailers (if available)
Important note: Your business description and product catalogue must be provided in Italian and, if available, in English.
How to participate
Hurry up! Emporio MIDA is already online
The received materials will be published on the platform in order of arrival within two weeks of receipt. Participation is guaranteed to all exhibitors who will register to MIDA 2021 and submit material as described in the following pages on any date before the event but no later than November 20, 2020.
Submission of material
We kindly ask that you send all the files in a single e-mail. Personal details must be provided in a single text file in .doc or similar formats.
Once your content is online, you will receive a confirmation email with a link to your page.
Do you have a Gmail account?
If you have a Gmail account, use the dedicated page for quick access to the platform! Fill in the form and upload material easily and intuitively using this button:
Your best creations,
showcased to the world by us
Please read carefully the guidelines and requirements for the submission of materials.
We announce you
The new Emporio website is online. Come visit us