Figures of the 2024 Event that Create Opportunities
Since 1931, we have been showcasing small and large masterpieces of craftsmanship Made in Italy and from all over the world in the Florence city centre within the amazing setting of the Fortezza da Basso.
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WHY PARTICIPATE?
MIDA opens its doors to a world of work opportunities and connections
A unique occasion for quality artisans, creators, and entrepreneurs.
Every year, MIDA – the Florence International Crafts Fair – welcomes artisans and craft businesses, designers, planners, and young makers of all background and sizes, from Italy and from abroad. The purpose is to promote and enhance their products to an audience of enthusiasts and
MIDA is the first certified International Crafts Fair in Italy, organised by Firenze Fiera in co-operation with the main trade associations of artisans – CNA & Confartigianato – together with Artex – Centro per l’artigianato artistico e tradizionale della Toscana and OMA – Osservatorio Mestieri d’Arte.
MIDA is an exclusive opportunity for you
INCREASE VISIBILITY
Increasing visibility on the national and international market
PROMOTE YOUR ACTIVITY
Promoting your activity with dedicated marketing services
SELL YOUR CREATIONS
Selling your creations to an attentive, passionate, and diverse audience
How much does attending cost?
The basic rate is 185euros/sq m. for booths of 6 to 19sq m and multiples.
BENEFIT FROM A 10% DISCOUNT.
By sending the application form and the payment of the advance no later than 31/12/2024, and the rest of the payment by 28/02/2025, you will be entitled to a *special 10% discount.
Other special rates are also provided for:
OPI (Producers of original works);
Start-ups and new businesses
Regularly registered with the Italian Chamber of Commerce, with less than 48 months of activity;
Collective participation of craft businesses
Regularly registered with Trade Associations, public and/or private Italian or International organisations and/or institutions.
Who is it for?
Product categories eligible for MIDA
Craft businesses with qualified productions registered in the Register of Craft Enterprises of the Italian Chamber of Commerce. Businesses not registered in the Register of Craft Enterprises may be admitted, provided they offer a strictly artisan production with non-serial characteristics.
Foreign countries: through official presentations selected by Organisations and Institutions responsible for handicrafts in each country, or through foreign-based importers, and craft companies;
Institutions, Regions, Municipalities, and Chambers of Commerce, Trade Associations and Bodies carrying out promoting activities for handicrafts from an institutional point of view, as well as study, information, and dissemination activities in the specific field of services.
Schools and art degree courses, and Art Institutes.
Other types of exhibitors may be admitted at the sole discretion of FIRENZE FIERA S.p.A.
CLOTHING & ACCESSORIES
INTERNATIONAL HANDICRAFTS
OGGETTISTICA
Ornaments, gift items, religious objects, paper and printing, stationery, creativity, games, hobbies, musical instruments
ARTS & CRAFTS
Beauty & Wellness
Cosmetics and body care craft productions and workshops
FURNISHING
Household and kitchen items, home and garden furnishings, lighting, decoration and restoration, flowers and plants, textiles
GOLDSMITHING, JEWELLERY & BIJOUTERIE
FOOD & WINE PRODUCTS
DESIGN & INNOVATION
PUBLISHING & TRADE PRESS
Are you interested in knowing all the services offered for the International crafts fair?
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Presentation of MIDA 2025