Made in MIDA – L’Artigianato che sarà
On the occasion of the 2022 edition of MIDA – Florence International Crafts Fair, Firenze Fiera in collaboration with the Municipality of Florence, Florence Architects Foundation, Giovanni Michelucci Foundation and the Department of Architecture and with the support of MIDA Scientific Committee, is launching an announcement for the selection of 6 designers with the purpose of developing and creating 6 objects in collaboration with Tuscan handicraft companies.
The programme is aimed at encouraging an experience of project-creation-communication-market through an alliance between designers, artisans and professionals with a view to launching 6 representative objects that will be specifically created for the market and certified “Made in MIDA”, as the result of a process of support, training and innovation that Firenze Fiera has promoted in recent years.
The formula centres on the creation of matches through selections between designers and handicraft companies, with the aim of meeting and foreseeing the strategic social and market challenges of the coming months.
Participation in the selection process is reserved to Italian designers.
All information and terms of participation can be found in the section “Tender notices” of Firenze Fiera: