The workshop “Artisans in the Digital Age: My Experience as a Ceramicist” offers participants a unique opportunity to discover how digitalization transformed the world of craftsmanship, through the experience of Pepaflaca, a ceramicist who has successfully combined tradition and innovation. During the workshop, Pepaflaca will share her professional journey and explain how she managed to gain recognition on social media. Through the use of digital platforms, she found a way to showcase her creative process, build a network of contacts and promote her work, reaching a global audience. Participants will have the chance to learn how to leverage digital technologies to increase visibility and tackle the challenges of the online world, while always maintaining their artistic identity. It’s an opportunity to reflect on how artisans can navigate the digital world without losing their authenticity.