The Fair
MIDA is the first Handicraft Fair in Italy
“MIDA, the Florence International Crafts Fair, welcomes every year in the spaces of the Fortezza da Basso artisans and artisanal enterprises of all domains and dimensions, to present to visitors the variety, wealth and quality of a sector that is as hereditary as it is innovative and with an interest that is constantly rising.
A Unique Story. Since 1931 in Florence
Started off as the first arts and crafts trade-show in Italy in 1931, MIDA has been deeply woven into the history of the region, with Florence and Tuscany still being today the ideal place for the craft sector’s promotion, research and innovation. Where craftsmanship and creativity have always played, by tradition, an important role in economic terms and in the socio-cultural fabric.
Fortezza Da Basso
The Fortress as You Have Never Seen It Before
Curated by Firenze Fiera and Muse Association
A unique guided tour to the Medicean Fortezza da Basso, featuring a fascinating account of the monument history, home of the Crafts Fair since 1978, and of its most hidden places.
Events
ExtraMIDA. Performances in Workshops
Curated by Firenze Fiera
the project ‘ExtraMIDAPerformances in Workshops’ features a series of musical events created to welcome the MIDA audience inside the most charming craft workshops in Florence and Tuscany and offer them previously unseen concerts and performances.