84th Florence International
Crafts Fair

From 16th  to 20th December,
10 am – 10 pm

16th December, 3 pm – 10 pm

The digital showcase for crafts

About Emporio MIDA

The selling tool tailored to you

Emporio MIDA is the new digital platform dedicated to the exhibitors participating in MIDA, the Florence International Crafts Fair. This is a tool to sell and promote crafts 365 days a year, designed to meet the needs of artisans in the local and global marketplace.

How it works

Your new clients are just a click away

Using their laptops and mobile devices, clients can explore our roster of artisans anytime, choose products with the help of photos, videos and catalogues, see the full list of retailers, save their favourites artisans and interact with them.

What we do

We take care of your business every day, 365 days a year

Emporio MIDA is part of MIDA, which attracts 100.000 visitors (2019)

Section dedicated to artisan-professional buyer relationships

Platform performance monitoring to develop innovative, tailor-made solutions

Periodic newsletters with latest news and follow-up information sent to more than 9.000 industry operators

Promotion via MIDA’s social channels, to reach more than 85.000 users

Online marketing campaigns diversified by geography and product type

Who can participate

Admission to Emporio MIDA is free and open to exhibitors who have already confirmed participation in the next edition of MIDA2022.

Do not lose time! If you have already completed the registration process, send now the materials described in the following page.

If you aren’t one of our exhibitors and want to become one, we invite you to contact our sales office (view contact information at the end of the document).

What is required

Name of the business
Name of the artisan/business owner
Phone number
Product category

(choose one or more of the following categories: clothing and accessories, artistic crafts and unique pieces, beauty and wellness, furniture, design, publishing and trade press, novelty items, jewellery, food and beverage)

Description of the business

Do not exceed 800 characters, including spaces

Instagram/Facebook profile

Technical specifications: up to 5 images, JPEG format, minimum resolution 2000×2000 px. Firenze Fiera will select the photos and size them based on the layout of the website.

Videos (if available)

Technical specifications: HD resolution (1920×1080 px)

Catalogues in PDF format (if available)
List of retailers (if available)

Important note: Your business description and product catalogue must be provided in Italian and, if available, in English.

How to participate

Hurry up! Emporio MIDA is already online

Hurry up! Emporio MIDA is already online

Online presence will be guaranteed, within two weeks from the receipt of the materials, to all exhibitors who confirm their participation in the next edition of MIDA2022.

Submission of material

We kindly ask that you send all the files in a single e-mail. Personal details must be provided in a single text file in .doc or similar formats.
Once your content is online, you will receive a confirmation email with a link to your page.

Do you have a Gmail account?

If you have a Gmail account, use the dedicated page for quick access to the platform! Fill in the form and upload material easily and intuitively using this button:

You don't have a Gmail account?

If you don’t have a Gmail account, send a WeTransfer file or a ZIP file of up to 8 MB at:

Your best creations,
showcased to the world by us

Please read carefully the guidelines and requirements for the submission of materials.

Emporio MIDA is waiting for you!