Padiglione: Spadolini Pavilion - Ground Floor

The art of paper-mâché was profoundly innovated by the masters of the Viareggio Carnival. In 1925, in this Tuscan city, the technique of paper-mâché was perfected, allowing the construction of the large floats that parade every year during the Carnival. During the workshop, Master Craftsman Marzia Etna will show some techniques for working with and decorating paper-mâché. Clay models, chalk molds, newspaper and glue, made from water and flour, are the ingredients for creating not only masks but also decorations and household objects.

Master Craftsman Stefano Parrini will hold a workshop dedicated to leather and the techniques for working with natural leather. Leather is shaped into forms to create objects of all kinds. Some of the artisanal techniques from tradition will be illustrated, which have their roots in ancient Rome and the Renaissance, contributing to making Italian leather goods of the highest quality. Among such techniques: those for preparation, dyeing, shaping, cutting and hand stitching. Part of the workshop will be dedicated to the importance of design and the culture of craftsmanship in leather goods. The use of new machinery and materials, innovations and market demands have made design a central element. Ancient artisanal traditions are used to create products that combine quality, aesthetics and functionality

Master Craftsman Gherardo Filistrucchi will unveil the art of makeup and stage illusion, helping participants to decorate a mask. The ancient wig-making tradition combined with the makeup techniques of the Filistrucchi Atelier passed down from generation to generation the ancient secrets of the craft. Together with the latest modern innovations, these techniques guarantee the high-quality artisanal results today.

Tell us what scent you like and we will tell you who you are.
Discover how the essences of nature bring us closer and connect us with our unconscious.
Whether or not we like a certain fragrance reveals the emotional need of the person at that moment

In the historic workshop of Edoardo Fallaci, Master Craftsman Omero Soffici embarks on a training journey, learning the techniques of drawing and wood carving. With a career marked by extensive hands-on experience and an immeasurable passion for his craft, Omero transmits his “know-how” through the art of woodworking. Omero Soffici offers a carving workshop, focusing particularly on a flower. During the workshop, the Master will guide us with his extraordinary craftiness and experience.

Discover the art of leatherworking through a unique experience that blends traditional craftsmanship with sustainable innovation.

During the workshop, you’ll have the opportunity to explore the qualities and transformations of leather, experimenting with upcycling techniques to give new life to materials.

Guided by a master artisan, you’ll create an exclusive bag with your own hands, an expression of the perfect balance between high craftsmanship and contemporary design.

An immersive experience in the world of Tuscan leather goods, where creativity and savoir-faire come together.

Master Craftsman Giuliana Becattini, creator and founder of the BeGiuls brand, opened her atelier in 2011. A fashion designer born and raised in the Florentine Oltrarno district, she designs and creates handmade clothes and accessories, using exclusively high-quality fabrics. Her creations are made by following traditional tailoring techniques and contemporary approaches in the study of shapes. In her workshop at MIDA she will introduce participants to some basic sewing techniques, guiding them in the creation of a “scrunchie,” a hair tie, which will be hand-sewn and personalized with hand-applied decorations

The workshop will focus on embroidery loom, a technique primarily used for bead and sequin embroidery. It is done with a crochet hook, which speeds up the process