How to apply
Please download the application forms for the 2021 edition of MIDA. Check out the new 10% discounted rates for all exhibitors, and discover MIDA Fiera Sicura, the protocol to guarantee the safety of exhibitors and visitors.
The following may participate in the event
Italian crafts companies with qualified products, registered with the Register of Craft Enterprises at the Chamber of Commerce in Italy. Companies not enrolled in the register may also be admitted, provided they present a strictly craft-based product range with non-serial characteristics.
Foreign companies: through official presentations selected by organisations and institutes in charge of crafts in each country, or through importers, craft enterprises based abroad;
Entities, regions, municipalities and chambers of commerce, trade associations, public bodies and those that institutionally carry out promotion activities for crafts, as well as study, information and dissemination activities in the specific field of services;
Art institutes, schools and university courses with an artistic orientation.
Other exhibitors can also be admitted with the jurisdiction of FIRENZE FIERA S.p.A.
The selection is based on criterias of authenticity, originality and quality of products, with a particular consideration towards sustainability, and on the innovative use of materials, processes and technologies. All products are required to be exclusively crafted and included in the product markets listed below.
Tailoring and accessories
Food and beverage
Packaged food products only; food serving not included
Beauty and wellness
Handcrafted cosmetic and body care production and laboratories
Goldsmithing, fine and custom jewellery
Homeware and kitchen items, indoor and outdoor furniture, lighting, decoration and renovation, plants and flowers, textiles
Specialized press and publications
Decorations, giftware, paper and printing products, stationery items, creativity, games, hobbies, musical instruments
Once the application is validated according to the fair’s admission requirements, registration takes place exclusively online, on the official website www.mostrartigianato.it, and must be accompanied by the receipt for the advance payment.
Download the General Regulations and Technical Sheet
Stand and pavilion allocation
Taking the general focus of the event into account, as well as any breakdowns by geographical and/or product sectors, FIRENZE FIERA S.p.A. will examine applications for membership and will decide unquestionably and with the broadest discretion on whether or not they are accepted; on the relevant product sector to be allocated; the assignment of the pavilion considered most suitable, and the positioning within it; the assignment of the type of stand (one open side, two open sides) without being forced to account for such choices.
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